Whether you’re a marketer selling a product, a photographer looking to showcase your work or simply an Instagram enthusiast, chances are you notice the “little things” on this visual platform more than the average person.
These little things like spammy comments and a drop in followers, negatively impact you in more ways that it should. In fact, it seems almost trivial to admit that the “struggle is real”.
Ever come across someone who likes your photo then follows you only to unfollow you a day later then follow you back a week later?
Sounds pretty irrational, right?
Fun Fact : I used to work in an office with someone who would troll me this way . Awkward much 😑 🙈
If Instagram is your platform of choice to bring your A-game in, you need to understand the method behind this madness.
First things first, let’s talk bots.
A bot is an automated tool (aka robot for hire) that a lot of bloggers/business’ use.
It saves them the manual work of having to scroll through targeted hashtag groups liking, commenting and following other people’s accounts.
Put it simply : it does the thumb work for you.
While it does amp up your free time, it rears its ugly head in a few ways, including :
A) Filtering process isn’t on point
B) Doesn’t comply with Instagram’s terms
C) Above all : lack of human connection. Whether we like to admit it or not, genuine comments goes a long way. Human Touch FTW
As much as bots seem to be taking over, leaving generic comments like “cool! ” or “😍”, they aren’t the only ones to blame for your sudden drop in followers.
Sometimes, there’s an actual person behind the brand doing the honors.
Now, let’s solve that unfollower dilemma.
Ever notice how on a certain day you tend to lose more followers than normally? There’s a reason for that.
Or better yet, after posting an aesthetically pleasing pic, you get unfollowed?
Here’s the thing : your new post serves as a “reminder” for an account to unfollow you.
First off, you need to find out the “who” to understand the “why”.
WHO’S Unfollowing You?
Track your list of unfollowers by downloading the Unfollower app (IOS) and Instafollow for Android.
Afterwards, you’ll get a list of unfollowers. To preserve anonymity, I blurred out their faces and usernames.
Here’s my list of my unfollowers :
As you can see, a majority of them are mainly from business’ or popular figures. Chances are, they found me by scrolling through a specific hashtag I used in my post.
For example : The local based photographer probably found me by searching through hashtags #montrealjetaime, #igersmtl or even #mtlphotographs
These groups of people aren’t interested in my account but rather, hope I return the follow.
WHY You’re Being Unfollowed
If you notice that you’re being unfollowed from personal accounts with low to moderate followings, chances are they are :
a ) only following you in hopes of you following them to grow their account
b) your content isn’t resonating with them.
No biggie, can’t please everyone.
The more narrow your niche is, the more likely you are to retain your followers.
After all, not everyone enjoys food pics, lush greenery and cute dogs pics all at once 😉
Either shift your content strategy or use different hashtags to draw in the right target audience.
On the other hand, if you’re noticing that you’re being unfollowed by business’/bloggers/brands chances are, it’s a growth tactic.
They’re unfollowing you because you aren’t their target audience.
Generally speaking, about 10 to 30 percent of accounts you follow will follow you back.
Example : A brand follows 500 accounts, they’ll get about 150 who will follow back.
A good rule of thumb : If there’s a huge difference in ratio between their following to their followers, chances are they probably don’t intend on following you in the long run.
The Follow/Unfollow Method :
As a social media consultant, I’ve done my fair share of research to learn about this Instagram method.
The method : If you don’t follow an account back after a certain period of time (roughly 24-72 hours), it’s safe to assume you aren’t their ideal target audience and aren’t interested in their product/service/blog.
Some accounts will wait until the end of the week to clean up their following list.
Hence the “unfollow”.
For accounts who follow/ unfollow THEN follow again, they’re basically scrolling through their popular hashtag of choices and following people who recently posted within that hashtag.
They probably don’t even realize who you are. Don’t take it personally.
Chances are they fell way too deep down the Instagram rabbit hole to even realize that they already unfollowed you in the first place.
If you find yourself getting annoyed by this type of oblivious spamming, you can always block the account.
- Bots are risky to use and aren’t solely to blame for your drop in followers
- Find out WHO is following you by downloading the Unfollower app (IOS) and Instafollow for Android.
- Find out the WHY by looking at your list of unfollowers. If they’re business’/blogs with big followings, it’s a growth tactic.
- An account will wait anywhere from 24 hours till the end of the week to unfollow you. If you’re being unfollowed= not their target audience
- About 10 to 30 percent of accounts will follow back
After the positive reception from my previous Instagram post about getting featured in popular posts, I’d like to know if you’d be interested in learning more about desktop apps you can use to bring your A-game to Instagram.
Comment below with a “YES” to let me know if it’s a go!